Ron Schuller is a leading expert in brand development, brand strategy and implementing performance management structure to drive continuous improvement. He has held key Executive Leadership positions within the Specialty Retail, Consumer Packaged Goods, and Financial Services verticals and, has advanced consumer-centric principles as a corporate practitioner, an entrepreneur and as a strategic consultant to many of the world’s best brands.
As an entrepreneur, Ron has been a founding partner in several key start ups including Real World Data, Inc. (a Tech start-up business focused on consumer behavior and insight through the deployment of an in-store video analytics platform in the retail sector) and SOL Technologies, Inc. (a revolutionary rooftop solar product that looks, feels, and installs like a traditional asphalt shingle to provide sustainable solar energy for your home without aesthetic compromise).
Prior to founding Red Barn Consulting, Ron held the position of Chief Marketing Officer with 3 separate Fortune 500 companies where he was recognized for the growth strategy, national campaigns and a "National Product of the Year" award launched under his leadership.
Ron is a graduate of The Ohio State University where he earned his Bachelor of Science degree in Business Finance and focused his graduate studies in Marketing in the MBA program at the Max M. Fisher – College of Business.
Ron currently serves on the Board of Advisors of SOL Technologies, is a member of the Advisory Board of Directors of The Ohio Sate University - Fashion and Retail Studies Program and is a frequent Guest Lecturer in the program on various topics including Marketing, Brand Strategy, and Leadership within the Fisher College of Business..
Ron and his family currently reside in Hilliard, Ohio
Red Barn Consulting, LLC was born out of a passion for transforming companies into laser-focused, customer-centric organizations that are committed to achieving premium profits, by delivering exceptional customer experiences.
For most of the past 20 years, technology spend has been disproportionately allocated to the “supply side” of business (optimizing supply chain management functions, just-in-time inventory, etc.). This approach captured operational efficiencies and cut significant costs out of the equation to deliver shareholder value. However, "supply side" operational efficiencies have a finite limit and ongoing expenditures now yield diminishing returns.
Shareholders ongoing expectations to outperform average market returns, translate to intense pressure in today’s hyper-competitive marketplace and the source of "value growth" has now shifted to the "demand side" of the equation.
Consequently, driving growth on the "demand side" requires a paradigm shift and a deep understanding of consumers' wants & needs in order to earn market share and consumer share of wallet (especially in categories of discretionary spend). The proliferation of sources of information (translates to more informed consumers) coupled with the emergence of disruptive business models (…and elevated consumer expectations) has shifted brands’ focus to the “demand side” of the equation. Brands that execute against this opportunity simultaneously earn gains in both market share and premium margins.
Technology funding has also shifted to the “demand-side” to the enabling technologies that promise to deliver highly-personalized, highly-relevant content across the consumer’s channel preference while simultaneously gathering and analyzing data from those same channels to execute with an increasingly sophisticated level of complexity.
Simply put, there’s never been a more exciting time to be a Brand Strategist or to be developing the sustainable foundations to support Brand & Business Strategy!
At Red Barn Consulting, we’re excited to be share our experiences with brands who share this passion!
Let’s explore the possibilities together!
Our approach is designed to empower your team and equip them with the tools they need to succeed. Talk to us today about how we can refine your processes, develop your talent, and accelerate your growth!